Privacy Policy
1) Introduction and Contact Information for the Data Controller
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we provide information regarding how we handle your personal data when you use our website. Personal data refers to any data that can be used to identify you personally.
1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is SWM Maschinen GmbH, Alte Neckarelzer Str. 24, 74821 Mosbach, Germany, Tel.: + 49 (0) 62 61 / 675 299 - 0, Fax: +49 (0) 62 61 / 675 299 - 6, Email: info@swm-maschinen.de. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
2) Data Collection When Visiting Our Website
2.1 When you use our website for informational purposes only—that is, if you do not register or otherwise provide us with information—we collect only the data that your browser transmits to the web server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- The website you visited
- Date and time of access
- Amount of data sent in bytes
- Source/referrer from which you accessed the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to review the server log files retrospectively should there be concrete indications of unlawful use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock icon in your browser address bar.
3) Hosting & Content Delivery Network
For the hosting of our website and the display of page content, we use a provider that performs its services either directly or through selected subcontractors exclusively on servers located within the European Union.
All data collected on our website is processed on these servers.
We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
4) Cookies
To make visiting our website more appealing and to enable the use of certain features, we use cookies, i.e., small text files that are stored on your device. Some of these cookies are automatically deleted when you close your browser (so-called “session cookies”), while others remain on your device for a longer period and allow for the saving of page settings (so-called “persistent cookies”). In the latter case, you can find the storage duration in the overview of the cookie settings in your web browser.
If personal data is also processed by individual cookies we use, the processing is carried out in accordance with Art. 6 (1)(b) GDPR either for the performance of the contract, in accordance with Art. 6 (1)(a) GDPR in the case of consent, or pursuant to Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a user-friendly and effective design of the site visit.
You can configure your browser to be notified when cookies are set and to decide individually whether to accept them, or to exclude the acceptance of cookies in specific cases or generally.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Contacting Us
When you contact us (e.g., via the contact form or email), personal data is processed—exclusively for the purpose of handling and responding to your inquiry and only to the extent necessary for that purpose.
The legal basis for the processing of this data is our legitimate interest in responding to your inquiry pursuant to Art. 6 (1)(f) of the GDPR. If your contact is aimed at entering into a contract, the additional legal basis for processing is Article 6(1)(b) of the GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively resolved and provided that no statutory retention obligations preclude this.
6) Data Processing When Opening a Customer Account
In accordance with Art. 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can see which data is required for account opening in the input fields of the corresponding form on our website.
You may delete your customer account at any time by sending a message to the above-mentioned address of the controller. After your customer account is deleted, your data will be deleted provided that all contracts concluded in connection with it have been fully processed, no statutory retention periods preclude this, and we no longer have a legitimate interest in further storage.
7) Use of Customer Data for Direct Marketing
7.1 Subscription to our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required for receiving the newsletter is your email address. Providing additional data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter, which ensures that you will only receive the newsletter once you have explicitly confirmed your consent to receive it by clicking on a verification link sent to the email address you provided.
By activating the confirmation link, you grant us your consent to the use of your personal data in accordance with Art. 6 (1)(a) of the GDPR. In doing so, we store your IP address as recorded by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any potential misuse of your email address at a later date. The data collected by us during newsletter registration is used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the controller named at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to data use that is permitted by law and about which we inform you in this statement.
7.2 Shopping Cart Reminders via Email
If you abandon your purchase with us before completing the order, you have the option to receive a one-time email reminder of the contents of your virtual shopping cart.
The only mandatory information required to send this reminder is your email address. Providing additional data is voluntary and will be used, if applicable, to address you personally. For email delivery, we use the so-called double opt-in procedure, which ensures that you will only receive a notification once you have explicitly confirmed your consent by clicking on a verification link sent to the email address you provided.
By activating the confirmation link, you grant us your consent to use your personal data in accordance with Art. 6(1)(a) of the GDPR for the purpose of sending a shopping cart reminder. In doing so, we store the IP address provided by your Internet Service Provider (ISP) as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later time. The data collected by us upon registration for our email notification service is used strictly for the specified purpose.
You can unsubscribe from shopping cart reminders at any time by sending a message to the data controller named above. Once you have unsubscribed, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement.
8) Data Processing for Order Processing
8.1 To the extent necessary for contract fulfillment for delivery and payment purposes, the personal data collected by us will be transferred to the contracted transport company and the contracted financial institution in accordance with Art. 6(1)(b) GDPR.
If, based on a corresponding contract, we are obligated to provide updates for goods with digital elements or for digital products, we process the contact information you provided when placing your order to personally inform you, within the scope of our legal information obligations pursuant to Art. 6(1)(c) GDPR. Your contact details are used strictly for the specific purpose of sending notifications regarding updates we are obligated to provide and are processed by us for this purpose only to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s), who assist us, in whole or in part, in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
8.2 Disclosure of Personal Data to Shipping Service Providers
- Deutsche Post
We use the following provider as our shipping service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany
We transfer your email address and/or phone number to the provider in accordance with Art. 6(1)(a) GDPR prior to delivery of the goods for the purpose of: coordinating a delivery date or notifying you of the delivery, provided you have given your: express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6(1)(b) GDPR, we will only disclose the recipient’s name and the delivery address to the provider. The disclosure will only take place to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or a delivery notification is not possible.
Consent may be revoked at any time with future effect by contacting the controller named above or the provider.
- DHL
As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany
We will forward your email address and/or phone number to the provider in accordance with Art. 6(1)(a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing a delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6(1)(b) GDPR, we will only disclose the recipient’s name and the delivery address to the provider. Disclosure will only occur to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or a delivery notification is not possible.
Consent may be revoked at any time with future effect by contacting the controller named above or the provider.
- DHL Freight
As a transport service provider, we use the following provider: DHL Freight GmbH, Godesberger Allee 102-104, 53175 Bonn, Germany
We will forward your email address and/or phone number to the provider in accordance with Art. 6(1)(a) GDPR prior to delivery of the goods for the purpose of: coordinating a delivery date or providing a delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6(1)(b) GDPR, we will only disclose the recipient’s name and the delivery address to the provider. Disclosure will only occur to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or a delivery notification is not possible.
Consent may be revoked at any time with future effect by contacting the controller named above or the provider.
- Kühne+Nagel
As a transport service provider, we use the following provider: Kühne + Nagel AG & Co. KG, Wilhelm-Kaisen-Brücke 1, 28195 Bremen
We will forward your email address and/or phone number to the provider in accordance with Art. 6(1)(a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing a delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6(1)(b) GDPR, we will only disclose the recipient’s name and the delivery address to the provider. The disclosure will only take place to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or a delivery notification is not possible.
Consent may be revoked at any time with future effect by contacting the controller named above or the provider.
- UPS
As a shipping service provider, we use the following provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany
We will forward your email address and/or phone number to the provider in accordance with Art. 6(1)(a) GDPR prior to delivery of the goods for the purpose of Otherwise, for the purpose of delivery in accordance with Art. 6(1)(b) GDPR, we will only disclose the recipient’s name and the delivery address to the provider. Disclosure will only take place to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or a delivery notification is not possible.
Consent may be revoked at any time with future effect by contacting the controller named above or the provider.
8.3 Use of Payment Service Providers
- Amazon Pay
One or more online payment methods from the following provider are available on this website: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg
If you select a payment method from this provider that requires advance payment (such as credit card payment), your payment data
provided during the order process (including name, address, bank and payment card information, currency, and
transaction number) as well as information about the contents of your order in accordance with Art. 6(1)(b) GDPR. In this case, the
transfer of your data is made exclusively for the purpose of processing the payment with the provider and only to the extent necessary
for this purpose.
- PayPal
This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
If you select a payment method from this provider that requires advance payment, your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the contents of your order in accordance with Art. 6(1)(b) GDPR. In this case, your data is shared exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
If you select a payment method that requires us to make an advance payment, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, ZIP code, city, date of birth, email address, phone number, and, if applicable, details regarding an alternative payment method).
In such cases, to safeguard our legitimate interest in verifying your creditworthiness, we will forward this data to the provider in accordance with Article 6(1)(f) of the GDPR for the purpose of a credit check. The provider will assess, based on the personal data you have provided as well as additional data (such as shopping cart, invoice amount, order history, payment history), whether the payment option you have selected is feasible in terms of payment and/or debt collection. personal data you have provided as well as other data (such as shopping cart, invoice amount, order history, payment history), to determine whether the payment option you have selected can be granted in light of payment and/or credit default risks.
The credit report may contain probability values (so-called score values). To the extent that score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical method. The calculation of the score values includes, among other things but not exclusively, address data.
You may object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may
still be entitled to process your personal data if this is necessary for the contractual processing of payments.
- Ratepay
This website offers one or more online payment methods from the following provider: Ratepay GmbH, Ritterstr. 12-14, 10969 Berlin, Germany
If you select a payment method from this provider that requires advance payment (such as credit card payment), your payment data provided during the order process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the contents of your order in accordance with Art. 6(1)(b) GDPR. In this case, the transfer of your data is made exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
If you select a payment method in which the provider makes an advance payment (such as purchase on account, installment purchase, or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, ZIP code, city, date of birth, email address, phone number, and, if applicable, details regarding an alternative payment method).
To safeguard our legitimate interest in determining our customers’ creditworthiness, we will forward this data to the provider in accordance with Article 6(1)(f) of the GDPR for the purpose of a credit check. Based on the personal data you have provided, as well as additional data (such as shopping cart, invoice amount, order history, payment history), the provider will assess whether the payment option you have selected can be granted in light of payment and/or credit default risks.
In addition to the provider’s internal criteria pursuant to Art. 6(1)(f) GDPR, identity and creditworthiness information from the following credit bureaus may also be taken into account when making a decision during the application review:
see here
The credit report may contain probability values (so-called score values). To the extent that score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical method. The calculation of the score values includes, among other things but not exclusively, address data.
You may object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual payment processing.
9) Web Analytics Services
9.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, when you visit the website, Google (Universal) Analytics sets cookies, which are small text files stored on your device and collect certain information. This information includes your IP address, although Google truncates the last digits to prevent direct personal identification.
The information is transmitted to Google’s servers and processed there. This may also involve transfers to Google LLC, which is based in the U.S.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on the website activity for us, and to provide other services related to website and internet usage. The truncated IP address transmitted by your browser as part of Google Analytics is not merged with other data held by Google. The data collected through the use of Google (Universal) Analytics is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the device used, takes place only if you have given us your
explicit consent in accordance with Art. 6(1)(a) GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to the site. You may revoke your given consent at
any time with effect for the future. To exercise your right of revocation, please deactivate this service via the “Cookie Consent Tool”
provided on the website.
We have entered into a data processing agreement with Google that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
Further legal information regarding Google (Universal) Analytics can be found at
Demographic characteristics
Google (Universal) Analytics uses the special “demographic characteristics” feature and can use it to
generate statistics that provide insights into the age, gender, and interests of website visitors. This is done by analyzing advertising
and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected
data cannot be attributed to any specific individual and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google (Universal) Analytics, Google Signals may be used on this website to generate cross-device
reports. If you have enabled personalized ads and linked your devices to your Google account,
Google, subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR, analyze your usage behavior across devices
and create database models, including those related to cross-device conversions. We do not receive any personal data from Google, but
only statistics. If you wish to stop cross-device analysis, you can disable the
"Personalized ads" feature in your Google Account settings. To do so, follow the instructions on this page:
/My-Ad-Center-Help/answer/12155764?hl=de
For more information about Google Signals, please visit the following link:
UserIDs
As an extension to Google (Universal) Analytics, the "UserIDs" feature may be used on this website. If you have consented to
the use of Google (Universal) Analytics pursuant to Art. 6(1)(a) GDPR, have set up an account on this website, and log in to this
account on various devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
9.2 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are small text files stored on your device and collect certain information. This information includes your IP address, although Google truncates the last digits to prevent direct personal identification.
This information is transmitted to Google's servers and processed there. This may also involve transfers to Google LLC, which is headquartered in the United States.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on the website activity for us, and to provide other services related to website and internet usage. The truncated IP address transmitted by your browser as part of Google Analytics is not combined with other data held by Google. The data collected through the use of Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the device used, takes place only if you have given us your
explicit consent in accordance with Art. 6(1)(a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You may revoke your consent at any time with
effect for the future. To exercise your right of revocation, please deactivate this service via the “Cookie Consent Tool” provided on
the website.
We have entered into a data processing agreement with Google that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
Further legal information regarding Google Analytics 4 can be found at
/technologies/partner-sites
Demographic characteristics
Google Analytics 4 uses the special “demographic characteristics” feature and can generate statistics
that provide insights into the age, gender, and interests of website visitors. This is done by analyzing advertising and information
from
third-party providers. This allows target groups to be identified for marketing activities. However, the collected data cannot be
attributed to any specific person and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals may be used on this website to generate cross-device reports.
If you have enabled personalized ads and linked your devices to your Google account, Google may
, subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR, analyze your usage behavior across devices and
create database models, including those related to cross-device conversions. We do not receive any personal data from Google, but only
statistics. If you wish to stop cross-device analysis, you can disable the
"Personalized ads" feature in your Google Account settings. To do so, follow the instructions on this page:
/My-Ad-Center-Help/answer/12155764?hl=de
For more information about Google Signals, please visit the following link:
UserIDs
As an extension to Google Analytics 4, the "UserIDs" feature may be used on this website. If you have consented to the use
of
Google Analytics 4 in accordance with Art. 6(1)(a) GDPR, have set up an account on this website, and log in to this account on various
devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
9.3 Google Tag Manager
This website uses “Google Tag Manager,” a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).
Google Tag Manager provides a technical foundation for bundling various web applications, including tracking and analytics services, and for being able to calibrate, control, and link them to conditions via a unified user interface. Google Tag Manager itself does not store any information on users’ devices or read such information. Nor does the service perform any independent data analysis. However, when a page is loaded, Google Tag Manager transmits your IP address to Google, where it may be stored. Transmission to servers operated by Google LLC in the United States is also possible.
This processing is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You may withdraw your consent at any time with future effect. To exercise your right of withdrawal, please deactivate this service via the “Cookie Consent Tool” provided on the website.
We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
Further legal information regarding Google Tag Manager can be found at
9.4 PayPal Marketing Solutions
This website uses the web analytics service of the following provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this enables the analysis of movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g., text entries, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally precludes direct personal identification. A merger with otherwise collected clear data regarding your person does not take place.
All processing described above, in particular the reading or storage of information on the device used, will be carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
10) Retargeting/Remarketing and Conversion Tracking
10.1 Meta Pixel
Within our online offering, we use the “Meta Pixel” service provided by the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Meta”)
If a user clicks on an advertisement we have placed on Facebook and/or Instagram, "Meta Pixel" adds a parameter to the URL of our linked page. This URL parameter is then entered into the user’s browser after the redirection via a cookie set by our linked page itself.
This enables Meta to identify visitors to our online offering as a target group for the display of ads (so-called "Ads"). Accordingly, we use the service to display the Facebook and/or Instagram ads we place only to users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites visited), which we transmit to Meta (so-called "Custom Audiences").
Furthermore, the “Meta Pixel” allows us to track whether users were redirected to our website after clicking on an advertisement and what actions they take there (so-called “conversion tracking”).
The data collected is anonymous to us, meaning it does not allow us to identify users. However, the data is stored and processed by Meta, enabling a link to the respective user profile and allowing Meta to use the data for its own advertising purposes.
All processing described above, in particular the setting of cookies to read information on the device used, is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
The information generated by Meta is generally transmitted to a Meta server and stored there; in this context, it may also be transferred to servers of Meta Platforms Inc. in the United States.
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
10.2 Google Ads Remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
For this purpose, Google places a cookie in your device’s browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Further data processing takes place only if you have consented to Google linking your web and app browsing history to your Google Account and that information from your Google account be used to personalize the ads you see on the web. If, in this case, you are logged into Google while visiting our website, Google uses your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. To this end, your personal data is temporarily linked by Google with Google Analytics data to form target audiences. In connection with the use of Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You may revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the “Cookie Consent Tool” provided on the website.
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
Details on the processing initiated by Google and Google’s handling of website data can be found here:
Further information on Google’s privacy policies can be found here:
10.3 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). We can determine, based on the data from the advertising campaigns, how successful the individual advertising measures are. Our goal is to show you advertisements that are of interest to you, to make our website more appealing to you, and to ensure a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on a Google Ads advertisement. Cookies are small text files that are stored on your device. These cookies typically expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
When using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the United States.
Details regarding the processing triggered by Google Ads conversion tracking and Google’s handling of website data can be found here:
All processing described above, in particular the setting of cookies to read information on the device used, is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website: .
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google
browser plug-in available at the following link:
To target users whose data we have obtained through business or business-like relationships with even greater relevance, we use a customer matching feature within Google Ads. For this purpose, we transmit one or more files containing aggregated customer data (primarily email addresses and phone numbers) electronically to Google. Google does not have access to plaintext data in this process, but instead automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables the display of personalized advertising across all Google services linked to the respective Google account.
Customer data is transmitted to Google exclusively if you have given us your explicit consent in accordance with Art. 6, Paragraph 1(a)
of the GDPR. You may revoke this consent at any time with future effect. Further information regarding Google’s data protection measures
in relation to the customer matching feature can be found here:
and
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
10.4 Google Ads Conversion Tracking without Cookies
This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). We can determine, based on the data from the advertising campaigns, how successful the individual advertising measures are. Our goal is to show you advertisements that are of interest to you, to make our website more appealing to you, and to ensure a fair calculation of the advertising costs incurred.
This website uses Google Ads Conversion Tracking exclusively without the use of cookies, which means that the service does not set cookies on your device at any time.
Instead, your browser’s local storage is used to store a unique ID assigned by Google, which allows for an analysis of your use of the website. To this end, certain user information is processed via the ID.
The ID is set when a user clicks on a Google Ads advertisement. If the user visits certain pages on this website, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The The information collected in this way is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag.
However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may
also be transmitted to the servers of Google LLC. in the United States. Details regarding the processing triggered by
Google Ads conversion tracking and Google’s handling of website data can be found here:
If the collected information is personally identifiable, processing is carried out in accordance with Art. 6(1)(f) GDPR based on our
legitimate interest in the statistical evaluation of the success of our advertising campaigns.
Google’s privacy policies can be viewed here:
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
10.5 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers advertising materials (so-called Google AdWords) to draw attention to our attractive offers on external websites. We can use the data from the advertising campaigns to determine how successful the individual advertising measures are. Our goal is to show you advertisements that are of interest to you, make our website more interesting for you, and ensure a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on a Google Ads advertisement. Cookies are small text files that are stored on your device. These cookies typically expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted in to conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the United States.
Details regarding the processing triggered by Google Ads conversion tracking and Google’s handling of website data can be found here:
All processing described above, in particular the setting of cookies to read information on the device used, is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website: .
You can also permanently object to the use of cookies by Google Ads Conversion Tracking by downloading and installing the Google
browser plug-in available at the following link:
Please note that certain features of this website may not be available or may be limited if you have disabled the use of cookies.
Google’s
regulations can be viewed here:
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
10.6 Google Marketing Platform
This website uses the online marketing tool Google Marketing Platform provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").
GMP uses cookies to display ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same
ads multiple times. Using a cookie ID, Google tracks which ads are displayed in which browser and can thus prevent them from being shown
multiple times. In addition, GMP uses cookie IDs to track so-called
conversions related to ad requests. This is the case, for example, when a user sees a GMP ad and later, while using the same browser,
visits the advertiser’s website and makes a purchase through that website. According to Google, GMP cookies do not contain any personal
information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s server.
We have no influence over the scope and further use of the data collected by Google through the use of this tool, and therefore inform you as follows to the best of our knowledge: By integrating GMP, Google receives the information that you have accessed the relevant part of our website or clicked on one of our ads. If If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider may obtain and store your IP address. In connection with the use of GMP, personal data may also be transmitted to the servers of Google LLC. in the United States.
All processing described above, in particular the setting of cookies to read information from the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
You can find the privacy policies of GMP by Google here:
11) Site Features
11.1 Login With Amazon
On our website, we provide a single sign-on function from the following provider: Amazon EU S.a. r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg
In addition to data being transmitted to the provider’s location mentioned above, data may also be transmitted to: Amazon.com Inc., USA
If you have an account with the provider, you can use these account credentials to create a user account or to register on our website.
When visiting this site, this login function can establish a direct connection between your browser and the provider’s servers, even if you do not have an account with the provider or are not logged into one. The provider thereby receives the information that you have visited our site. The information collected in this regard (including, if applicable, your IP address) is transmitted directly from your browser to a server of the provider and stored there. However, the information is not used to identify you personally and is not passed on to third parties.
These data processing operations are carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in a user-friendly and interactive design of our online presence.
If you click the registration button to register on our website using your account details with the provider, the provider will transmit the general and publicly accessible information stored in your account (user ID, name, address, email address, age, and gender) to us, based solely on your explicit consent in accordance with Article 6(1)(a) of the GDPR. We
We store and use the data transmitted by the provider to set up a user account with the necessary data: (title, first name, last name, address details, country, email address, date of birth), provided you have shared this information with the provider. Conversely, based on your consent, data (e.g., information about your browsing or purchasing behavior) may be transferred by us to your account with the provider.
The consent you have given may be revoked at any time with future effect.
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
11.2 - Google reCAPTCHA
On this website, we use the CAPTCHA service provided by the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transferred to: Google LLC, USA.
For the visual design of the CAPTCHA window, the provider uses “Google Fonts,” i.e., fonts downloaded from the Internet by Google. No further information beyond that already transmitted to Google via the functionality of ReCAPTCHA is processed in this context.
The service checks whether an input is made by a natural person or abusively through machine and automated processing, and blocks spam, DDoS attacks, and similar automated malicious access attempts. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the device used, identification data regarding the browser and operating system type used, as well as the date and duration of the visit, and transmits this information to the provider’s servers for evaluation; Cookies may be used for this purpose, i.e., small text files that are stored in the browser of the end device;
If the processing described above is based on cookies, these will only be set if you have given us your explicit consent in accordance with Art. 6(1) (a) GDPR. You may revoke your consent at any time with future effect future by deactivating this service in the “Cookie Consent Tool” provided on the website.
If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in establishing individual responsibility on the Internet and preventing misuse and spam in accordance with Article 6(1)(f) of the GDPR.
We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
12) Rights of the Data Subject
12.1 Applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller regarding the processing of your personal data, with reference to the cited legal basis for the respective conditions for exercising these rights:
- Right of access pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 GDPR;
- Right to erasure pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Art. 18 GDPR;
- Right to be informed pursuant to Art. 19 GDPR;
- Right to data portability pursuant to Art. 20 GDPR;
- Right to withdraw consent pursuant to Article 7(3) of the GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
12.2 RIGHT TO OBJECT
IF, AS PART OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST , YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO SUCH PROCESSING, FOR REASONS RELATING TO YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA IN QUESTION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA IN QUESTION. FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH MARKETING. YOU MAY EXERCISE THIS RIGHT AS DESCRIBED ABOVE. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE RELEVANT DATA.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE RELEVANT DATA FOR DIRECT MARKETING PURPOSES.
13) Duration of Storage of Personal Data
The duration of storage of personal data is determined by the respective legal basis, the purpose of processing, and—where applicable—additionally by the respective statutory retention period (e.g., commercial and tax law retention periods).
When processing personal data based on explicit consent pursuant to Art. 6(1)(a) GDPR, the data in question will be stored until you withdraw your consent.
If statutory retention periods exist for data processed in the context of contractual or quasi-contractual obligations unless they are no longer required for the performance or initiation of a contract and/or we no longer have a legitimate interest in continuing to store them.
When processing personal data pursuant to Article 6(1)(f) of the GDPR, this data is stored until you exercise your right to object under Article 21(1) of the GDPR, unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.
When processing personal data for the purpose of direct marketing based on Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(2) of the GDPR.
Unless otherwise specified in the other information in this statement regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.