Privacy Policy
1) Introduction and Contact Information for the Data Controller
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we provide information regarding how we handle your personal data when you use our website. Personal data refers to any data that can be used to identify you personally.
1.2 The data controller for this website within the meaning of the General Data Protection Regulation (GDPR) is SWM Maschinen GmbH, Alte Neckarelzer Str. 24, 74821 Mosbach, Germany, Tel.: +49 (0) 62 61 / 675 299 - 0, Fax: +49 (0) 62 61 / 675 299 - 6, Email: info@swm-maschinen.de. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
2) Data Collection When Visiting Our Website
2.1 When you use our website for informational purposes only—that is, if you do not register or otherwise provide us with information—we collect only the data that your browser transmits to the web server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- The website you visited
- Date and time of access
- Amount of data sent in bytes
- Source/referrer from which you accessed the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
Data processing is carried out in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. We reserve the right, however, to review the server log files retrospectively should there be concrete indications of unlawful use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize an encrypted connection by the string “https://” and the padlock icon in your browser address bar.
3) Hosting & Content Delivery Network
For the hosting of our website and the display of page content, we use a provider that renders its services—either directly or through selected subcontractors—exclusively on servers located within the European Union.
All data collected on our website is processed on these servers.
We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
4) Cookies
To make your visit to our website more engaging and to enable the use of certain features, we use cookies—that is, small text files that are stored on your device. Some of these cookies are automatically deleted when you close your browser (so-called “session cookies”), while others remain on your device for a longer period and allow you to save page settings (so-called “persistent cookies”). In the latter case, you can find the storage duration in the overview of the cookie settings in your web browser.
If personal data is also processed by individual cookies we use, the processing is carried out in accordance with Art. 6, para. 1(b) of the GDPR either for the performance of a contract, in accordance with Art. 6, para. 1(a) of the GDPR in the event that consent has been granted, or pursuant to Article 6(1)(f) of the GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website as well as a user-friendly and effective design of the site visit.
You can configure your browser to notify you when cookies are set and to allow you to decide on a case-by-case basis whether to accept them, or to block the acceptance of cookies in specific cases or generally.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Contacting Us
When you contact us (e.g., via the contact form or email), personal data is processed—exclusively for the purpose of handling and responding to your inquiry and only to the extent necessary for that purpose.
The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Art. 6 (1)(f) GDPR. If your contact is aimed at entering into a contract, the additional legal basis for processing is Art. 6( 1(b) of the GDPR. Your data will be deleted when it is clear from the circumstances that the matter in question has been conclusively resolved and provided that there are no statutory retention obligations to the contrary.
6) Data Processing When Opening a Customer Account
In accordance with Article 6(1)(b) of the GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required to open an account by referring to the input fields of the corresponding form on our website.
You may delete your customer account at any time by sending a message to the controller’s address listed above. After your customer account is deleted, your data will be deleted provided that all contracts concluded through it have been fully settled, no statutory retention periods preclude this, and we no longer have a legitimate interest in continuing to store the data. 7) Use of Customer Data for Direct Marketing
7) Use of Customer Data for Direct Marketing
7.1 Subscription to Our Email Newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only required information for receiving the newsletter is your email address. Providing additional data is voluntary and is used to allow us to address you personally. To send the newsletter, we use the so-called double opt-in procedure, which ensures that you will only receive the newsletter once you have explicitly confirmed your consent to receive it by clicking on a verification link sent to the email address you provided. By clicking on the verification link, you grant us your consent to use your personal data in accordance with Art. 6, Paragraph 1, Letter a of the GDPR.
By activating the confirmation link, you grant us your consent to use your personal data in accordance with Art. 6 (1)(a) of the GDPR. In doing so, we store your IP address as recorded by your Internet Service Provider (ISP), as well as the date and time of registration in order to be able to trace any potential misuse of your email address at a later date. The data collected by us when you sign up for the newsletter is used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time by using the link provided in the newsletter or by sending a message to the data controller named at the beginning of this notice. Once you have unsubscribed, your email address will be immediately removed from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes, which is permitted by law and about which we inform you in this statement. 7.2 Shopping Cart Reminders via Email
7.2 Shopping Cart Reminders via Email
If you abandon your shopping session with us before completing your order, you have the option to receive a one-time email reminder of the contents of your virtual shopping cart.
The only required information for sending this reminder is your email address. Providing additional information is voluntary and may be used to address you personally. For sending emails, we use the so-called double opt-in procedure, which ensures that you will only receive a notification once you have explicitly confirmed your consent by clicking on a verification link sent to the email address you provided. ensures that you will only receive a notification once you have expressly confirmed your consent by clicking on a verification link sent to the email address you provided. By activating the verification link, you grant us your consent to use your personal data in accordance with Art. 6
By activating the confirmation link, you grant us your consent to use your personal data in accordance with Art. 6, Paragraph 1(a) of the GDPR for the purpose of sending a shopping cart reminder. In doing so, we store the IP address provided by your Internet Service Provider (ISP) as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later time. The data we collect when you sign up for our email notification service is used strictly for the intended purpose.
You can unsubscribe from shopping cart reminders at any time by sending a message to the data controller named at the beginning of this notice. Once you have unsubscribed, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement.
8) Data Processing for Order Fulfilment
8.1 To the extent necessary for the performance of the contract for delivery and payment purposes, the personal data we collect will be transferred to the contracted shipping company and the contracted financial institution in accordance with Art. 6(1)(b) of the GDPR.
If, based on a corresponding contract, we are obligated to provide updates for goods with digital elements or for digital products, we will process the contact information you provided when placing your order in order to personally inform you, within the scope of our legal information obligations pursuant to Article 6(1)(c) of the GDPR. Your contact information is used strictly for this specific purpose—namely, to send you notifications regarding updates we are required to provide—and is processed by us for this purpose only to the extent necessary to provide the respective information.
To process your order, we also work with the service provider(s) listed below, who assist us, in whole or in part, in the performance of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.
8.2 Disclosure of Personal Data to Shipping Service Providers
- Deutsche Post
We use the following provider as our shipping service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany
We will disclose your email address and/or phone number to the provider in accordance with Art. 6(1)(a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or to notify you of the delivery, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6(1)(b) GDPR, we will only disclose the recipient’s name and the delivery address to the provider. This information is only disclosed to the extent necessary for the delivery of the goods; in this case, it is not possible to coordinate the delivery date with the provider in advance or to receive a delivery notification;
Consent may be revoked at any time with future effect by contacting the controller named above or the provider.
- DHL
We use the following provider as our shipping service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany
We will forward your email address and/or phone number to the provider in accordance with Art. 6(1)(a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or to notify the provider of the delivery, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)(b) of the GDPR, we will only disclose the recipient’s name and the delivery address to the provider. This information is disclosed only to the extent necessary for the delivery of the goods; in this case, it is not possible to coordinate the delivery date with the provider in advance or to provide a delivery notification.
Consent may be revoked at any time with future effect by contacting the controller named above or the provider.
- DHL Freight
We use the following provider as our shipping service provider: DHL Freight GmbH, Godesberger Allee 102-104, 53175 Bonn, Germany
We will forward your email address and/or phone number to the provider in accordance with Art. 6(1)(a) of the GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or to notify the provider of the delivery, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6(1)(b) GDPR, we will only disclose the recipient’s name and the delivery address to the provider. The transfer takes place only to the extent necessary for the delivery of the goods; in this case, it is not possible to coordinate the delivery date with the provider in advance or to provide a delivery notification;
Consent may be revoked at any time with future effect by contacting the controller named above or the provider.
- Kühne+Nagel
As a transportation service provider, we use the following provider: Kühne + Nagel AG & Co. KG, Wilhelm-Kaisen-Brücke 1, 28195 Bremen
We will forward your email address and/or phone number to the provider in accordance with Art. 6(1)(a) of the GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or to notify the provider of the delivery, provided that you have given your explicit consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)(b) of the GDPR, we will only disclose the recipient’s name and the delivery address to the provider. This information is disclosed only to the extent necessary for the delivery of the goods; in this case, it is not possible to coordinate the delivery date with the provider in advance or to receive a delivery notification.
Consent may be revoked at any time with future effect by contacting the controller named above or the provider.
- UPS
We use the following provider as our shipping service provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany
We will forward your email address and/or phone number to the provider in accordance with Art. 6(1)(a) GDPR prior to delivery of the goods for the purpose of arranging a delivery date or to notify the provider of the delivery, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6(1)(b) GDPR, we will only disclose the recipient’s name and the delivery address to the provider. This information is disclosed only to the extent necessary for the delivery of the goods; in this case, it is not possible to coordinate the delivery date with the provider in advance or to receive a delivery notification;
Consent may be revoked at any time with future effect by contacting the controller named above or the provider.
8.3 Use of Payment Service Providers (Payment Services)
- Amazon Pay
One or more online payment methods from the following provider are available on this website: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg
If you select a payment method from this provider that requires you to pay in advance (such as a credit card payment), the provider will receive the payment data you provided during the order process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, in accordance with Article 6(1)(b) of the GDPR. In this case, the transfer of your data is carried out exclusively for the purpose of processing the payment.
transaction number), as well as information about the contents of your order, in accordance with Art. 6(1)(b) of the GDPR. In this case, the transfer of your data is made exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
- PayPal
- PayPal
This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
If you select a payment method from this provider that requires you to pay in advance, your payment details provided during the ordering process— including your name, address, bank and payment card information, currency, and transaction number—as well as information about the contents of your order in accordance with Art. 6(1)(b) of the GDPR. In this case, your data is transferred exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose. If you select a payment method where we make an advance payment, you will also be asked during the ordering process to provide certain personal information, such as your name, address, and other details.
If you select a payment method that requires us to make an advance payment, you will also be asked during the ordering process to provide certain personal information data (first and last name, street, house number, ZIP code, city, date of birth, email address, phone number, and, if applicable, details regarding an alternative payment method).
In such cases, to safeguard our legitimate interest in assessing your creditworthiness, we will forward this data to the provider in accordance with Art. 6(1)(f) of the GDPR for the purpose of a credit check. The provider will assess, based on the personal data you have provided, as well as additional data (such as shopping cart contents, invoice amount, order history, and payment history), to determine whether the payment option you have selected can be granted in light of the risks of non-payment and/or bad debt.
The credit report may contain probability values (so-called “score values”). To the extent that score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical method. The The calculation of the score values includes, among other things but not exclusively, address data.
You may object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractually agreed payment processing.
- Ratepay
This website offers one or more online payment methods from the following provider: Ratepay GmbH, Ritterstr. 12-14, 10969 Berlin, Germany
If you select a payment method from this provider that requires you to pay in advance (such as a credit card payment), your payment data provided during the order process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the contents of your order will be transferred to the provider in accordance with Art. 6(1)(b) of the GDPR. In this case, the transfer of your data is carried out exclusively for the purpose of processing the payment. transaction number), as well as information about the contents of your order, in accordance with Art. 6(1)(b) of the GDPR. In this case, the transfer of your data is made exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
If you select a payment method in which the provider makes an advance payment (such as purchase on account, installment plan, or direct debit), you will also be asked during the order process to provide certain personal data (first and last name, street, house number, ZIP code, city, date of birth, email address, phone number, and, if applicable, information regarding an alternative payment method). email address, phone number, and, if applicable, information regarding an alternative payment method).
To safeguard our legitimate interest in determining our customers’ creditworthiness, we forward this data to the provider in accordance with Art. 6(1)(f) GDPR for the purpose of a credit check. Based on the and other data (such as shopping cart, invoice amount, order history, payment history) whether the payment option you have selected can be granted in light of payment and/or credit default risks.
In addition to the provider’s internal criteria pursuant to Art. 6(1)(f) of the GDPR, identity and creditworthiness information from the following credit bureaus may also be taken into account when making a decision during the application review: See here https://www.ratepay.com/legal-payment-creditagencies/
see here
The credit report may contain probability values (so-called “score values”). To the extent that score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical method. The The calculation of the score values includes, among other things but not exclusively, address data.
You may object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
9) Web Analytics Services
9.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, when you visit the website, Google (Universal) Analytics sets cookies—small text files—on your device and collect certain information. This information includes your IP address, which, however, is truncated by Google to exclude the last few digits to prevent direct personal identification. The information is transmitted to Google’s servers and processed there. This may also involve transfers to Google LLC, which is headquartered in the U.S.
The information is transmitted to Google’s servers and processed there. This may also involve transfers to Google LLC, which is headquartered in the United States.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on the website activity for us, and to provide other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics and truncated is not combined with other data from Google. The data collected through the use of Google (Universal) Analytics is stored for a period of two months and then deleted.
All processing described above, in particular the placement of cookies on the device you are using, takes place only if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to the site. You may revoke your
consent at any time with future effect. To exercise your right to withdraw consent, please deactivate this service using the “Cookie Consent Tool” provided on the website.
We have entered into a data processing agreement with Google that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
Further legal information regarding Google (Universal) Analytics can be found at
Demographic Characteristics
Google (Universal) Analytics uses the special “demographic characteristics” feature and can use it to generate statistics that provide insights into the age, gender, and interests of website visitors. This is done by analyzing advertisements and information
from third-party providers. This allows target audiences to be identified for marketing activities. However, the collected data cannot be attributed to any specific person and is deleted after being stored for a period of two months.
Google Signals
As an extension of Google (Universal) Analytics, Google Signals may be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google Account,
Google—subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR—analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the "Personalized Ads" feature in your Google Account settings. To do so, follow the instructions on this
page:
For more information about Google Signals, please visit the following link:
UserIDs
As an extension to Google (Universal) Analytics, the “UserIDs” feature may be used on this website. If you have consented to the use
Google (Universal) Analytics in accordance with Art. 6(1)(a) of the GDPR, have set up an account on this website, and log in to this account on various devices, your activities—including conversions—can be analyzed across devices.
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
9.2 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are small text files stored on your device and collect certain information. This information includes your IP address, which is, however, Google to exclude direct personal identification.
The information is transmitted to Google’s servers and processed there. This may also involve transfers to Google LLC, which is headquartered in the United States.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on the website activity for us, and to provide other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics and truncated is not combined with other data from Google. The data collected through the use of Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, in particular the placement of cookies on the device you are using, takes place only if you have given us your explicit consent in accordance with Art. 6(1)(a) of the GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You may revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the
website.
We have entered into a data processing agreement with Google that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
Further legal information regarding Google Analytics 4 can be found at
Demographic Characteristics
Google Analytics 4 uses the special “demographic characteristics” feature and can use it to generate statistics that provide insights into the age, gender, and interests of website visitors. This is done by analyzing advertisements and information from
third-party providers. This allows target audiences to be identified for marketing activities. However, the collected data cannot be attributed to any specific individual and is deleted after being stored for a period of two months.
Google Signals
As an extension of Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google Account, Google may
subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR, analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the "Personalized Ads" feature in your Google Account settings. To do so, follow the instructions on this
page:
For more information about Google Signals, please visit the following link:
UserIDs
As an extension of Google Analytics 4, the “UserIDs” feature may be used on this website. If you have consented to the use of
Google Analytics 4 in accordance with Art. 6(1)(a) of the GDPR, have set up an account on this website, and log in to this account on various devices, your activities—including conversions—can be analyzed across devices.
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
9.3 Google Tag Manager
This website uses “Google Tag Manager,” a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).
Google Tag Manager provides a technical foundation for bundling various web applications, including tracking and analytics services, and for being able to calibrate, control, and condition them via a unified user interface. Google Tag Manager itself does not store any information on users’ devices or read such information from them. Nor does the service perform any independent data analysis. However, when a page is loaded, Google Tag Manager transmits your IP address to Google, where it may be stored. Transmission to servers operated by Google LLC in the United States is also possible.
This processing is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) of the GDPR; without this consent, Google Tag Manager will not be used during your visit to the site. You may withdraw your consent at any time with future effect. To exercise your right to withdraw consent, please deactivate this service using the “Cookie Consent Tool” provided on the website.
We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
Further legal information regarding Google Tag Manager can be found at
9.4 PayPal Marketing Solutions
This website uses the web analytics service provided by the following provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
Using cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this enables the analysis of movement patterns (so-called heat maps), which show the duration of page visits as well as interactions with page content (e.g., text entries, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally precludes direct personal identification. There is no merging with other forms of identifiable data collected about you.
All processing described above, in particular the reading or storage of information on the device you are using, is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) of the GDPR. You may revoke your withdrawn at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
10) Retargeting/Remarketing and Conversion Tracking
10.1 Meta Pixel
Within our online offering, we use the “Meta Pixel” service provided by the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Meta”)
If a user clicks on an advertisement we have placed on Facebook and/or Instagram, “Meta Pixel” adds a parameter to the URL of our linked page is extended by a parameter. After the redirection, this URL parameter is then stored in the user’s browser via a cookie that our linked page sets itself.
This enables Meta to identify visitors to our website as a target audience for the display of advertisements (so-called “Ads”). Accordingly, we use this service to display the Facebook and/or Instagram ads we place only to those users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites visited), which we transmit to Meta (so-called “Custom Audiences”). On the other hand, the “Meta Pixel” can be used to track whether users were redirected to our website after clicking on an ad and what actions they took there (so-called “Conversions”).
Furthermore, the “Meta Pixel” allows us to track whether users were redirected to our website after clicking on an ad and what actions they take there (so-called “conversion tracking”).
The data collected is anonymous to us, meaning it does not allow us to identify individual users. However, the data is stored and processed by Meta, making it possible to link it to the respective user profile and allowing Meta to use the data for its own advertising purposes.
All processing described above, in particular the setting of cookies to read information from the device used, is carried out only if you have given us your explicit consent to do so in accordance with Art. 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
The information generated by Meta is generally transmitted to a Meta server and stored there; in this context, it may also be transferred to servers operated by Meta Platforms Inc. in the United States.
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
10.2 Google Ads Remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
For this purpose, Google places a cookie in your device’s browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. No further data processing takes place only if you have consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalize the ads you see on the web. If, in this case, you are signed in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your Your personal data is temporarily linked by Google with Google Analytics data to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the U.S.
All processing described above, in particular the setting of cookies to read information from the device you are using, will only take place if you have given us your explicit consent in accordance with Art. 6(1)(a) of the GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You may revoke your consent at any time with future effect. To exercise your right to revoke consent, please disable this service using the “Cookie Consent Tool” provided on the website.
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
Details on the processing initiated by Google and Google’s handling of website data can be found here:
Further information on Google’s privacy policies can be found here:
10.3 Google Ads Conversion Tracking
This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). We can use the data from the advertising campaigns to determine how successful the individual advertising measures are. Our goal is to show you advertisements that are of interest to you, to make our website more interesting for you, and to ensure a fair calculation of the advertising costs incurred. advertising measures are. Our goal is to show you advertisements that are of interest to you, to make our website more appealing to you, and to ensure a fair calculation of the resulting advertising costs.
The conversion tracking cookie is set when a user clicks on a Google Ads ad. Cookies are small text files that are stored on your device. These cookies typically expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted in to conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
When using Google Ads, personal data may also be transferred to the servers of Google LLC. in the U.S.
Details regarding the processing triggered by Google Ads Conversion Tracking and Google’s handling of website data can be found here:
All processing described above, in particular the setting of cookies to read information from the device you are using, is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website. You can also permanently opt out of Google Ads conversion tracking by downloading and installing the browser plug-in available at the following link:
You can also permanently opt out of the use of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://chrome.google.com/plugins/conversion-tracking-disable.html
In order to target users whose data we have received in the context of business or business-like relationships with even more interest-based advertising, we use a customer matching feature within Google Ads. For this purpose, we transmit one or more files containing aggregated customer data (primarily email addresses and phone numbers) electronically to Google. Google does not have access to plaintext data; instead, it automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to associate it with existing Google accounts that the data subjects have created. This enables the display of personalized advertising. The encrypted information can then only be used by Google to associate it with existing Google accounts that the data subjects have created. This enables the display of personalized advertising across all Google services linked to the respective Google account.
Customer data is transmitted to Google only if you have given us your explicit consent to do so in accordance with Art. 6 (1)(a) of the GDPR. You may revoke this consent at any time with future effect. Further
Further information on Google’s data protection measures regarding the customer matching feature can be found here:
Google’s privacy policies are available here:
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
10.4 Google Ads Conversion Tracking Without Cookies
This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
We use Google Ads to draw attention to our attractive offers on external websites through advertisements (so-called Google AdWords). Based on the data from the advertising campaigns, we can determine how successful the individual advertising measures are. Our goal is to show you advertisements that are of interest to you, to make our website more appealing to you, and to ensure a fair calculation of the advertising costs incurred.
This website uses Google Ads Conversion Tracking exclusively without the use of cookies, which means that the service does not set cookies on your device at any time.
Instead, your browser’s local storage is used to store a unique ID assigned by Google, which enables an analysis of your use of the website. For this purpose, certain user information is processed via the ID.
The ID is set when a user clicks on a Google Ads ad. If the user visits certain pages on this website, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected in this way is used to generate conversion statistics for Google Ads customers who have opted in to conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a page equipped with a conversion tracking tag.
However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the United States. Details regarding the data processing initiated by
Google Ads conversion tracking and Google’s handling of website data can be found here:
If the collected information is personally identifiable, processing is carried out in accordance with Art. 6(1)(f) of the GDPR based on our legitimate interest in the statistical analysis of the success of our advertising campaigns.
Google’s privacy policies can be viewed here:
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
10.5 Google Ads Conversion Tracking
This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google AdWords). Based on the data from the advertising campaigns, we can determine how successful the individual advertising measures are. Our goal is to show you ads that are of interest to you, make our website more engaging for you, and ensure a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on a Google Ads ad. Cookies are small text files that are stored on your device. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can determine that the user clicked on the ad. and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted in to conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that can be used to personally identify users. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the United States.
Details regarding the processing activities triggered by Google Ads conversion tracking and Google’s handling of website data can be found here:
All processing described above, in particular the setting of cookies to read information from the device you are using, will only be carried out if you have given us your explicit consent in accordance with Art. 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website: https://www.google.com/cookie-consent-tool.
You can also permanently opt out of cookies set by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://chrome.google.com/plugins/cookie-consent-tool/
Please note that certain features of this website may not be available or may be limited if you have disabled the use of cookies.
Google’s privacy policies can be viewed here:
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
10.6 Google Marketing Platform
This website uses the online marketing tool Google Marketing Platform, provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“GMP”).
GMP uses cookies to display ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Using a cookie ID, Google tracks which ads are displayed in which browser and can thus prevent them from being displayed multiple times. In addition, GMP uses cookie IDs to track so-called conversions related to ad requests. This is the case, for example, when a user clicks on an ad and subsequently makes a purchase.
are displayed and can thus prevent them from being shown multiple times. In addition, GMP can use cookie IDs to track so-called conversions related to ad requests. This is the case, for example, when a user sees a GMP ad and later, while
visits the advertiser’s website using the same browser and makes a purchase through that website. According to Google, GMP cookies do not contain personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s server.
We have no influence over the scope and further use of the data collected by Google through the use of this tool, and therefore provide the following information based on our current knowledge: By integrating GMP, Google receives the information that you have accessed the relevant part of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or are not logged in, it is possible that the provider may obtain and store your IP address. In the context of using GMP, personal data may also be transferred to the servers of Google LLC. in the United States.
All processing described above, in particular the setting of cookies to read information from the device you are using, will only take place if you have given us your explicit consent to do so in accordance with Art. 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
You can find the privacy policies for GMP by Google here:
11) Site Features
11.1 Login With Amazon
On our website, we provide a single sign-on feature from the following provider: Amazon EU S.a. r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg
In addition to data being transferred to the provider’s location listed above, data may also be transferred to: Amazon.com Inc., USA
If you have an account with the provider, you can use those account credentials to create a user account or to register on our website.
When you visit this site, this login function may establish a direct connection between your browser and the provider’s servers, even if you do not have an account with the provider or are not logged into one. The provider thereby receives the information that you have visited our site. The information collected in this context (including, if applicable, your IP address) is transmitted directly from your browser to one of the provider’s servers and stored there. However, the information is not used to identify you personally and is not disclosed to third parties.
These data processing operations are carried out in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in a user-friendly and interactive design of our website.
If you click the “Sign Up” button to register on our website using your account information with the provider, the provider will transmit to us—exclusively on the basis of your explicit consent pursuant to Article 6(1)(a) of the GDPR—the general and publicly accessible information stored in your account (user ID, name, address, email address, age, and gender) to us, exclusively on the basis of your explicit consent in accordance with Article 6(1)(a) of the GDPR.
We store and use the data transmitted by the provider to set up a user account with the necessary information (title, first name, last name, address, country, email address, date of birth), provided you have shared this information with the provider. Conversely, based on your consent, data (e.g., information about your browsing or purchasing behavior) may be transferred by us to your account with the provider.
You may revoke the consent you have given at any time, effective for the future.
For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
11.2 - Google reCAPTCHA
On this website, we use the CAPTCHA service provided by the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transferred to: Google LLC, USA.
For the visual design of the CAPTCHA window, the provider uses “Google Fonts”—that is, fonts downloaded from the Internet by Google . No information other than that mentioned above—which is already transmitted to Google via the functionality of reCAPTCHA—is processed in this context.
The service checks whether an entry is made by a human or abusively through machine-based and automated processing, and blocks spam, DDoS attacks, and similar automated malicious access attempts. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the end device used, identification data regarding the browser and operating system types used, as well as the date and duration of the visit, and transmits this information for evaluation to the provider’s servers. Cookies may be used for this purpose—that is, small text files that are stored in the end device’s browser .
If the processing described above is based on cookies, these are set only if you have given us your explicit consent in accordance with Art. 6(1) (a) of the GDPR. You may revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in establishing individual accountability on the Internet and preventing misuse and spam in accordance with Article 6 (1)(f) of the GDPR.
We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the U.S., the provider has adhered to the EU-U.S. Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
12) Rights of the Data Subject
12.1 Applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the cited legal basis for the respective conditions for exercising these rights:
- Right of access pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 of the GDPR;
- Right to erasure pursuant to Art. 17 of the GDPR;
- Right to restriction of processing pursuant to Art. 18 GDPR;
- Right to be informed pursuant to Article 19 of the GDPR;
- Right to data portability under Article 20 of the GDPR;
- Right to withdraw consent pursuant to Article 7(3) of the GDPR;
- Right to lodge a complaint pursuant to Article 77 of the GDPR.
12.2 RIGHT TO OBJECT
IF, AS PART OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST , YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO SUCH PROCESSING with effect for the future.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA IN QUESTION. FURTHER PROCESSING REMAINS RESERVED, HOWEVER, IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THIS RIGHT AS AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE RELEVANT DATA FOR DIRECT MARKETING PURPOSES.
13) Retention Period for Personal Data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and— where applicable—additionally by the respective statutory retention period (e.g., retention periods under commercial and tax law retention periods).
When processing personal data on the basis of explicit consent pursuant to Art. 6(1)(a) of the GDPR, the data in question will be stored until you revoke your consent.
If statutory retention periods exist for data processed in the context of contractual or quasi-contractual obligations on the basis of Article 6(1)(b) of the GDPR, this data will be , provided that it is no longer necessary for the performance or initiation of a contract and/or we no longer have a legitimate interest in continuing to store it.
When processing personal data pursuant to Article 6(1)(f) of the GDPR, this data is stored until you exercise your right to object under Article 21(1) of the GDPR, unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims.
When processing personal data for the purpose of direct marketing based on Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(2) of the GDPR.
Unless otherwise specified in the other information in this statement regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.