Privacy Policy
1) Introduction and contact details of the controller
1.1 We are delighted that you are visiting our website and thank you for your interest. Below, we provide information about how we handle your personal data when you use our website. Personal data is any data that can be used to identify you personally.
1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is SWM Maschinen GmbH, Alte Neckarelzer Str. 24, 74821 Mosbach, Germany, Tel.: +49 (0) 62 61 / 675 299 - 0, Fax: +49 (0) 62 61 / 675 299 - 6, Email: info@swm-maschinen.de. The controller responsible for processing personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
2) Data collection when visiting our website
2.1 When you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the page server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you accessed the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used for any other purpose. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.
3) Hosting & Content Delivery Network
For the hosting of our website and the display of page content, we use a provider who provides its services itself or through selected subcontractors exclusively on servers within the European Union.
All data collected on our website is processed on these servers.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
4) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device for longer and enable the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage period in the overview of your web browser's cookie settings.
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) lit. b GDPR either for the performance of the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent, or in accordance with Art. 6 (1) (f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Contact
When you contact us (e.g., via contact form or email), personal data is processed solely for the purpose of processing and responding to your request and only to the extent necessary for this purpose.
The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no legal retention obligations to the contrary.
6) Data processing when opening a customer account
In accordance with Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required to open an account can be found in the input mask of the corresponding form on our website.
Your customer account can be deleted at any time by sending a message to the above address of the controller. After your customer account has been deleted, your data will be deleted provided that all contracts concluded in this regard have been fully processed, there are no legal retention periods that prevent this, and we have no legitimate interest in continuing to store the data.
7) Use of customer data for direct marketing
7.1 Registration for our email newsletter
If you subscribe to our email newsletter, we will send you regular information about our offers. The only mandatory information required to send the newsletter is your email address. The provision of further data is voluntary and will be used to address you personally. We use the double opt-in procedure for sending the newsletter, which ensures that you will only receive the newsletter once you have expressly confirmed your consent to receive it by clicking on a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. In doing so, we store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter will be used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the person responsible mentioned above. After you have unsubscribed, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data in a manner that is permitted by law and about which we inform you in this statement.
7.2 Shopping cart reminders by email
If you abandon your purchase with us before completing your order, you have the option of receiving a one-time email reminder of the contents of your virtual shopping cart.
The only mandatory information required to send this reminder is your email address. The provision of further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure for sending emails, which ensures that you will only receive a notification once you have expressly confirmed your consent by clicking on a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR for the purpose of sending a shopping cart reminder. In doing so, we store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for our email notification service will be used strictly for this purpose.
You can unsubscribe from shopping cart reminders at any time by sending a message to the controller mentioned above. After you unsubscribe, your email address will be immediately deleted from our mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement.
8) Data processing for order processing
8.1 Insofar as necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) lit. b GDPR.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact details you provided when placing your order (name, address, email address) to inform you personally about upcoming updates within the legally prescribed period via a suitable means of communication (e.g., by post or email) in accordance with our legal information obligations pursuant to Art. 6 (1) (c) GDPR. Your contact details will be used strictly for the purpose of communicating updates owed by us and will only be processed by us to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.
8.2 Transfer of personal data to shipping service providers
- Deutsche Post
We use the following provider as our transport service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany
We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or notifying you of delivery, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) lit. b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to notify you of the delivery.
Consent can be revoked at any time with future effect by
contacting the above-mentioned controller or the provider. - DHL
As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany
We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or notifying you of delivery, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) lit. b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to notify you of the delivery.
Consent can be revoked at any time with future effect by
contacting the above-mentioned controller or the provider. - DHL Freight
We use the following provider as our transport service provider: DHL Freight GmbH, Godesberger Allee 102-104, 53175 Bonn, Germany
We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or notifying you of delivery, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to notify the provider of the delivery.
Consent can be revoked at any time with future effect by
contacting the controller or provider mentioned above. - Kühne+Nagel
As a transport service provider, we use the following provider: Kühne + Nagel AG & Co. KG, Wilhelm-Kaisen-Brücke 1, 28195 Bremen
We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or notifying you of delivery, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the supplier for the purpose of delivery in accordance with Art. 6 (1) lit. b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the supplier in advance or to notify you of the delivery.
Consent can be revoked at any time with future effect by
contacting the above-mentioned controller or the provider.
We use the following provider as our transport service provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany
We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or notifying you of delivery, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 (1) lit. b GDPR, we will only pass on the name of the recipient and the delivery address to the supplier. The data will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the supplier in advance or to notify you of the delivery.
Consent can be revoked at any time with future effect by contacting the controller or provider specified above.
8.3 Use of payment service providers (payment services)
- Amazon Pay
One or more online payment methods from the following provider are available on this website: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg
If you select a payment method from the provider that requires advance payment (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will only be passed on for the purpose of processing the payment with the provider and only to the extent necessary for this purpose
.
One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
If you select a payment method from the provider that requires advance payment, your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) lit. b GDPR. In this case, your data will only be passed on for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
If you select a payment method for which we make advance payments, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, data on an alternative means of payment) during the ordering process.
In such cases, in order to protect our legitimate interest in determining your solvency, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) lit. f GDPR. The provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks on the basis of the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment history).
The credit assessment may contain probability values (so-called score values). Insofar as score values are included in the result of the credit assessment, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, are included in the calculation of the score values.
You can object to this processing of your data at any time by sending a message to us or to the provider.However, the provider may still be
entitled to process your personal data if this is necessary for contractual payment processing.
One or more online payment methods from the following provider are available on this website: Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin, Germany
If you select a payment method from the provider that requires advance payment (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
If you select a payment method where the provider makes an advance payment (such as purchase on account or in installments or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, data on an alternative means of payment) during the ordering process.
In order to protect our legitimate interest in determining the solvency of our customers, we forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) lit. f GDPR. The provider uses the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment history) to check whether the payment option you have selected can be granted with regard to payment and/or default risks.
In addition to the provider's internal criteria in accordance with Art. 6 (1) lit. f GDPR, identity and creditworthiness information from the following credit agencies may also be included in the decision-making process:
see here
The credit report may contain probability values (so-called score values). Insofar as score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, are included in the calculation of the score values.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
9) Web analysis services
9.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, when you visit the website, Google (Universal) Analytics sets cookies, which are small text files stored on your device and collect certain information. This information includes your IP address, which is truncated by Google to exclude any direct personal references.
The information is transmitted to Google servers and processed there. Transfers to Google LLC, based in the USA, are also possible.
Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The IP address transmitted by your browser within the scope of Google Analytics and shortened is not merged with other Google data. The data collected within the scope of the use of Google (Universal) Analytics is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to our website. You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information on Google (Universal) Analytics can be found at
Demographic characteristics
Google (Universal) Analytics uses the special "demographic characteristics" function and can use it to compile statistics that provide information about the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the data collected cannot be attributed to a specific person and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google (Universal) Analytics, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may analyze your usage behavior across devices and create database models, including cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can disable the "Personalized Advertising" feature in your Google Account settings. To do so, follow the instructions on this page:
UserIDs
As an extension to Google (Universal) Analytics, the "UserIDs" feature can be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 (1) (a) GDPR, have created an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
9.2 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are small text files stored on your device and collect certain information. This information includes your IP address, which is truncated by Google to exclude any direct personal references.
The information is transmitted to Google servers and processed there. Transfers to Google LLC, based in the USA, are also possible.
Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The IP address transmitted by your browser within the scope of Google Analytics and shortened is not merged with other Google data. The data collected within the scope of the use of Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to our website. You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at
/technologies/partner-sites Demographic characteristics
Google Analytics 4 uses the special "demographic characteristics" function and can use it to generate statistics that provide information about the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may analyze your usage behavior across devices and create database models, including cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can disable the "Personalized Advertising" feature in your Google Account settings. To do so, follow the instructions on this page:
UserIDs
As an extension to Google Analytics 4, the "UserIDs" feature can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) (a) GDPR, have created an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
9.3 Google Tag Manager
This website uses "Google Tag Manager," a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").
Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling, and linking them to conditions via a uniform user interface. Google Tag Manager itself does not store any information on user devices or read it. The service also does not perform any independent data analysis. However, when you visit a page, Google Tag Manager transmits your IP address to Google, where it may be stored. Transmission to servers of Google LLC. in the USA is also possible.
This processing is only carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
Further legal information on Google Tag Manager can be found at
9.4 PayPal Marketing Solutions
This website uses the web analytics service of the following provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading terminal and browser information), the service collects and stores pseudonymized visitor data, including information about the terminal used, such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this enables the evaluation of movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g., text entries, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally excludes direct personal reference. There is no merging with other clear data about your person that has been collected in other ways.
All processing described above, in particular the reading or storage of information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
10) Retargeting/Remarketing and Conversion Tracking
10.1 Meta Pixel
Within our online offering, we use the "Meta Pixel" service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta").
If a user clicks on an advertisement placed by us on Facebook and/or Instagram, "Meta Pixel" adds a parameter to the URL of our linked page. This URL parameter is then entered into the user's browser after redirection by a cookie set by our linked page itself.
This enables Meta to identify visitors to our online offering as a target group for the display of advertisements (so-called "ads"). Accordingly, we use the service to display the Facebook and/or Instagram ads we place only to users who have also shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products, which are determined based on the websites visited) that we transmit to Meta (so-called "custom audiences").
On the other hand, the "Meta Pixel" can be used to track whether users were redirected to our website after clicking on an advertisement and what actions they take there (so-called "conversion tracking").
The data collected is anonymous to us, meaning we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
The information generated by Meta is usually transferred to a Meta server and stored there; in this context, it may also be transferred to servers of Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
10.2 Google Ads Remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. Any further data processing only takes place if you have agreed to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize the ads you see on the web. In this case, if you are logged into Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, your personal data is temporarily linked to Google Analytics data by Google in order to form target groups. When using Google Ads remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.
All of the processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
Details on the processing initiated by Google and Google's handling of website data can be found here:
Further information on Google's privacy policy can be found here:
10.3 Google Ads conversion tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
When using Google Ads, personal data may also be transferred to the servers of Google LLC. in the USA.
Details on the processing initiated by Google Ads conversion tracking and Google's handling of website data can be found here:
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in available from Google at the following link:
In order to address users whose data we have received in the context of business or business-like relationships with advertising that is even more relevant to their interests, we use a customer matching function within Google Ads. For this purpose, we electronically transmit one or more files containing aggregated customer data (primarily email addresses and telephone numbers) to Google. Google does not receive access to clear data, but automatically encrypts the information in the customer files during the transfer process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalized advertising to be displayed across all Google services linked to the respective Google account.
Customer data is only transferred to Google if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke this consent at any time with future effect. Further information on Google's data protection measures in relation to the customer matching function can be found here:
/google-ads/answer/6334160?hl=de
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
10.4 Google Ads conversion tracking without cookies
This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.
This website uses Google Ads Conversion Tracking exclusively without the use of cookies, which means that the service does not set cookies on your device at any time.
Instead, your browser's local storage is used to store an individual ID assigned by Google, which enables analysis of your use of the website. For this purpose, certain user information is processed via the ID.
The ID is set when a user clicks on an ad placed by Google. If the user visits certain pages of this website, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected in this way is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag.
However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transferred to the servers of Google LLC. in the USA. Details on the processing initiated by Google Ads conversion tracking and Google's handling of website data can be found here:
If the information collected is personal, it will be processed in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical evaluation of the success of our advertising campaigns.
Google's privacy policy can be viewed here:
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
10.5 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transferred to the servers of Google LLC. in the USA.
Details on the processing initiated by Google Ads conversion tracking and Google's handling of website data can be found here:
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in available from Google at the following link:
Please note that certain features of this website may not be available or may be limited if you have disabled the use of cookies.
Google's regulations can be viewed here:
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
10.6 Google Marketing Platform
This website uses the online marketing tool Google Marketing Platform from the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").
GMP uses cookies to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to track which ads are served in which browser, thereby preventing them from being displayed multiple times. In addition, GMP can use cookie IDs to track so-called conversions related to ad requests. This is the case, for example, when a user sees a GMP ad and later visits the advertiser's website using the same browser and makes a purchase via that website. According to Google, GMP cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server.
We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you as follows according to our knowledge: By integrating GMP, Google receives the information that you have accessed the relevant part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may find out and store your IP address. When using GMP, personal data may also be transferred to the servers of Google LLC. in the USA.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
The privacy policy of GMP by Google can be found here:
11) Page functionalities
11.1 Login With Amazon
On our website, we provide a single sign-on function from the following provider: Amazon EU S.a. r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg
In addition to transferring data to the above-mentioned provider location, data may also be transferred to: Amazon.com Inc., USA
If you have an account with the provider, you can use this account data to create a user account or to register on our website. When you visit this page, a direct connection between your browser and the provider's servers can be established via this login function, even if you do not have an account with the provider or are not logged in to such an account.
When you visit this page, this login function can be used to establish a direct connection between your browser and the provider's servers, even if you do not have an account with the provider or are not logged in to one. The provider will then receive the information that you have visited our site. The information collected in this way (including your IP address, if applicable) is transmitted directly from your browser to a server of the provider. The provider receives the information that you have visited our site. The information collected in this way (including your IP address, if applicable) is transmitted directly from your browser to a server of the provider. This provides the provider with the information that you have visited our site. The information collected in this regard (including your IP address, if applicable) is transmitted directly from your browser to a server of the provider and stored there. However, the information is not used to identify you personally and is not passed on to third parties. These data processing operations are carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in a user-friendly and interactive design of our website.
These data processing operations are carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in a user-friendly and interactive design of our online presence.
If you click the registration button to register with the provider on our website using your account data, the provider will transfer the general and publicly accessible information stored in your account to the provider exclusively on the basis of your express consent pursuant to Art. 6 (1) (a) GDPR. provider will only transfer the general and publicly accessible information stored in your account (user ID, name, address, email address, age, and gender) to us on the basis of your express consent in accordance with Art. 6 (1) (a) GDPR.
We store and use the data transmitted by the provider to set up a user account with the necessary data (title, first name, last name, address data, country, email address, date of birth), provided you have released this to the provider. Conversely, based on your consent, data (e.g., information about your surfing or purchasing behavior) may be transferred by us to your account with the provider.
The consent given can be revoked at any time with future effect by contacting us.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
11.2 Google reCAPTCHA
On this website, we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transferred to: Google LLC, USA. The provider uses "Google Fonts," i.e., fonts downloaded from Google from the Internet, for the visual design of the Captcha window. No information other than that mentioned above, which is already transferred to Google via the functionality of ReCaptcha, is processed.
The service checks whether an entry is made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks, and similar automated malicious access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits this to the provider's server for evaluation. Cookies, i.e., small text files stored in the browser of the device, may be used for this purpose.
If the processing described above is based on cookies, these are only set if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.
If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in determining individual responsibility on the Internet and preventing abuse and spam in accordance with Art. 6 (1) lit. f GDPR.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
Further information on Google's privacy policy can be found here:
12) Rights of the data subject
12.1 The applicable data protection law grants you the following rights as a data subject (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis cited for the respective conditions for exercising these rights:
- Right of access pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 GDPR;
- Right to erasure pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Art. 18 GDPR;
- Right to notification pursuant to Art. 19 GDPR;
- Right to data portability pursuant to Art. 20 GDPR;
- Right to withdraw consent pursuant to Art. 7(3) GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
12.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, fundamental rights and freedoms, or if the processing serves to assert, exercise, or defend legal claims.
IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNING YOU FOR DIRECT MARKETING PURPOSES.
13) Duration of storage of personal data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and, if relevant, additionally by the respective statutory retention period (e.g., commercial and tax law retention periods).
When processing personal data on the basis of express consent in accordance with Art. 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.
If there are statutory retention periods for data that is processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfillment or initiation of a contract and/or we no longer have a legitimate interest in its continued storage.
When processing personal data on the basis of Art. 6 (1) lit. f GDPR, this data is stored until you exercise your right to object under Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) lit. f GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 (2) GDPR.
Unless otherwise specified in the other information in this statement on specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.